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The 2023 U.S. Health & Fitness Consumer Report

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  • Members increased by 3.7% to 68.9 million consumers ages six and older, and overall facility users climbed 8.1% to 82.7 million people over the last year. This data serves as a valuable resource as you evaluate the opportunities in changing habits and needs of consumers to ensure your business’s direction will lead to an even more profitable future for your company. A deeper look into the data highlights specific trends related to member age, attendance, dues, ethnicity, and more. The report identifies:

    - Member growth rate by facility type,

    - Attendance by facility type and membership tenure,

    - Equipment utilization and activity participation,

    - Personal training and small group training use, and

    - Member demographics.