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The health and fitness industry has recorded 3.6% growth over the last two years. This data provides owners and operators, suppliers, and fitness professionals significant insights to better understand today's consumers and members. A deeper look into the data highlights specific trends among demographic groups, including gender, age/education, household income, and race/ethnicity. The report identifies: - popular exercise equipment and activity types, - the average cost of membership, - how often consumers and members visit health and fitness facilities, - the most sought-after facility type, and more.