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2024 HFA Global Report

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  • As consumers continue to prioritize their well-being, key fitness markets in the U.S., U.K., Germany, Spain, and Japan recorded all-time high participation rates in 2023 while emerging markets in Latin America and Asia demonstrated potential for growth. These insights and more are shared in the highly anticipated 2024 HFA Global Report, which includes rankings of some of the industry’s largest brands by revenue, members, and locations. The report delves into the health of the industry by country with insights directly from federations, media, and consultants within those countries. Three analysts also weigh in with their views about the U.S. market.