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2024 U.S. Health & Fitness Consumer Report

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  • The 2024 U.S. Health & Fitness Consumer Report offers a comprehensive overview of how Americans engaged with fitness facilities in 2023. This report is an invaluable resource for facility operators, suppliers, and fitness professionals, providing key insights to help navigate the evolving fitness landscape and better understand the American fitness consumer. The report covers:

    - Demographic trends and membership growth across different fitness facility types

    - Shifts in attendance patterns and member retention

    - Analysis of fee structures and consumer spending habits

    - Personal training and small group training use

    - Emerging opportunities within key demographic groups