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2024 Latin America Fitness Consumer Survey

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  • The 2024 Latin America Fitness Consumer Survey highlights a region where consumers prioritize health and fitness and favor fitness facilities for their structure and convenience. The full report dives into the vibrant fitness culture of major metropolitan areas in Argentina, Brazil, Chile, Colombia, Mexico, and Peru, offering actionable insights into consumer preferences and behaviors. The report covers: · Health and wellness habits · Motivations for exercise · Preferences for exercise locations · Membership trends in fitness organizations · Use of wearable devices and fitness apps This report is available only in English as a PDF.