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2024 LAFCS Exec Summary (English)

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  • The 2024 Latin America Fitness Consumer Survey highlights a region where consumers prioritize health and fitness and favor fitness facilities for their structure and convenience. The executive summary provides an overview of the full report, which dives into the vibrant fitness culture of major metropolitan areas in Argentina, Brazil, Chile, Colombia, Mexico, and Peru, offering actionable insights into consumer preferences and behaviors. This is an Executive Summary of the full report, written in English.