Reversing the Physical Inactivity Crisis: Price Elasticity Report
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Reversing the Physical Inactivity Crisis: Fitness Affordability as Strategic Policy outlines the significant health and economic benefits of public investment in fitness affordability. This first-of-its-kind report equips the fitness industry with compelling evidence to advocate for its role in the healthcare continuum. By prioritizing affordability and expanding access to structured exercise, policymakers can drive meaningful change: healthier individuals, reduced healthcare costs, and a more cohesive society.