Reversing the Physical Inactivity Crisis: Fitness Affordability Report - Japan
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Commissioned by the Health & Fitness Association (HFA) and the Global Health & Fitness Alliance (GHFA) and developed by Portas Consulting, this report reveals the far-reaching benefits of public investment in fitness affordability in Japan. As the first study of its kind, it provides compelling evidence for the Japanese fitness industry to advocate for its role within the healthcare continuum. By making fitness more accessible, policymakers can unlock transformative outcomes: healthier populations, lower healthcare costs, and stronger, more connected communities.