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2025 U.S. Health & Fitness Consumer Report: Headline Trends

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  • The 2025 U.S. Health & Fitness Consumer Report: Headline Trends presents a first look at how Americans interacted with fitness facilities in 2024—highlighting the latest developments in membership, attendance, and demographic shifts. This report marks the first in a new series of releases from the Health & Fitness Association (HFA), designed to provide more timely, focused insights that support strategic decision-making across the fitness sector.