HFA FIT Tracker August 2025
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The Fitness Industry Traffic (FIT) Tracker is a new resource from HFA that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide—providing timely, data-driven insights into consumer engagement across four key segments: high-volume low-price (HVLP) gyms, mid-priced gyms, luxury clubs, and boutique/studios.
Developed in partnership with Sports Marketing Surveys USA (a Buffalo Groupe company) and powered by Placer.ai, the tracker offers a clear view of consumer activity at gyms and studios over time, helping industry stakeholders monitor trends, benchmark performance, and better understand how visitation patterns evolve across different price points and business models.
In addition to tracking visitation by segment, the report also breaks out regional patterns, offering geographic cuts that help illustrate where activity is rising or leveling off. This added layer of insight supports benchmarking and planning at both national and local levels.
This product is FREE for HFA Members and applied at checkout, Retail price is $99